“Donate blood! Save a life”
VIITOR PLUS – „Adopt a tree”
News Outdoor Romania was the partner for the fundraising campaign “Viitor Plus – “Adopt a tree”.
The campaign was carried out at national level using a mix of formats in cities like: Bucharest, Brasov, Craiova, Deva, Iasi, Pitesti, Ploiesti, Sibiu, Timisoara, between 1th of July and 30 of August in 2008.
Therefore, the growth of approx. 15,600 trees on 39 hectares is required an investment of 10 euros / tree (35 Ron). This covers the cost of seedlings (10 for each tree brought to maturity), supplements, care work, design, project management, in 6 years of administration. Mature trees were “give for adoption” to the people and companies interested.
The Campaign Renasterea “Pink Line”
This campaign’s idea was to indicate a telephone number where people can call and ask all about breast cancer control. They wanted the info-line promotion in a unconventional way using a daring visual that brings attention.
It’s important that women find out about this info-line and know they can call in every moment to talk to a specialist about their breast. Result of this campaign, a lot of women called to talk about their problems.
News Outdoor Romania has supported these programs by providing outdoor advertising space.
CAMPAIGN “SALVATI COPIII – Inundatii”
The Campaign “To walk together in the European Union!”
Information Center EUROPE DIRECT CENTRAS from Bucharest
- Communication with citizens and their involvement in decision making is a priority for the European Union, the European Commision trying to keep in touch the public and the press on the activities of the European Union.
The Promomotion Campaign 2009:
- The communication project EUROPE DIRECT is new for European Union, especially for Romania. The Information Center EUROPE DIRECT CENTRAS team felt the need to increase the visibility of its actions at the local level so people know the opportunities that the European Union provides for them.